“We Started to Focus on our packaging, and we recognized that we needed to make something that wasn’t about being poured, but that would be consumed the way bottle water was,” Swanson explained. “We built an ergonomic package that consumers would desire to consume outside of, and introduced in 2016.” https://share.evernote.com/note/015c690e-0c57-903b-d9f5-57b394c3a4fb